Brand kit — as-built reference
LejarKu
Jual. Kira. Beres.
Jual. Kira. Beres.
One mark, live in /icons. The open-ledger silhouette with the gold growth line — "the profit line" — rising out of it, ending in an arrowhead.
Set in the system UI font at weight 800, letter-spacing −0.02em — never a custom face. Loads instantly, renders identically on every device, nothing to download.
Exact tokens from the :root block of the live marketing site and app — not idealized swatches, the literal values shipping in production today.
#017250primary — nav, CTAs, headings#01513ahero gradient start, dark panels#015b45gradient midpoint#02a56egradient highlight, accents#e8b84bprimary buttons, prices, the "profit line"#d4a017button gradient end, "Ku" on light#f6f8f7page ground#101725body copyEarlier proposal concepts explored a brighter gold (#FEC808) and a lime accent (#9CC621) — neither shipped. The gold in production is softer, closer to brass than school-bus yellow; the lime never made it past the concept stage.
Two stacks, both system fonts — chosen for speed and native rendering over brand-specific personality.
Two Malay words define the product: lejar (ledger) + -ku (my) — "my ledger". The tagline carries the same three-beat rhythm.
How the palette actually renders in the product — buttons, chips, and the receipt stub that appears throughout the app.
An earlier internal brand-kit proposal explored several unadopted directions. This table reconciles it against what actually shipped.
| Element | Proposed | Shipped | Status |
|---|---|---|---|
| Tagline | Jual. Kira. Beres. | Jual. Kira. Beres. | Adopted |
| Primary green | #017250 | #017250 | Adopted |
| Gold | #FEC808 | #e8b84b | Softened |
| Lime accent | #9CC621 | — unused | Not adopted |
| App icon | 3 SVG concepts, decision pending | Flat "Buku Untung" PNG | Simplified |
| Wordmark style | "Ku" carries the gold | "Ku" carries the gold | Adopted |